Our purpose

Create a healthier, more sustainable and equitable world by offering conscious consumer products.



Our vision 

To become the preferred choice of conscious consumer products in the countries where we have a presence  



Our mission

Make conscious, responsible and sustainable consumption a habit in homes 

We seek to help you reduce your footprint on the environment and lead a healthy life that contributes positively to communities in vulnerable situations.

Our goal is to provide ethically sourced and sustainable everyday products that replace single-use plastics and disposables.

We strive to select the best quality products with minimal packaging. We only work with partners who share our ideas and values, who care about the environment and our communities as much as you.

We consider our impact on everything we do, from product development to production, purchase, use and disposal. We are always evaluating how to reduce our environmental impact, increase performance and safety, and create a more sustainable supply chain.

We believe it is our responsibility to set the course for a more conscious way of doing business.